CONVERT CONSUMERS INTO CUSTOMERS OF YOUR COMPANY
Inclusive marketing isn't a new concept, but with more people identifying as members of the LGBTQIA+ community, it's no wonder that many global companies are committed to fostering a culture of inclusion. and diversity. In fact, many of them have implemented LGBTQIA+ and cultural diversity-inclusive marketing and employment programs to attract and retain both employees and customers.
In fact, the LGBTQIA+ community is rich in opportunity, creativity, and passion for life. As an LGBTQIA+ and inclusive marketing agency, Delisoft knows how the LGBTQIA+ community is an extremely valuable marketing target, which is why we want to share some helpful tips with businesses looking to tap into this consumer segment.
Now, how can you sell to the LGBTQIA+ population in an authentic way?
Start small. The LGBTQIA+ population is a powerful, strong, and growing community that you absolutely need to reach out to, but don't feel like you have to paint a rainbow flag on your building or take part in every big city parade. Start locally, identify nonprofits and LGBTQIA+ groups your business can support.
Go gradually. To appeal to LGBTQIA+ customers, the first step is to listen to them carefully. Embrace their values, but don't flatter them. Try to understand what they want from a business and how they want the message delivered. Once you've listened to them, consider partnering with an LGBTQIA+ marketing agency like Delisoft if your company doesn't have the expertise to reach this community with a strategic approach. It's important to be authentic, but it's also crucial for a brand to invest in its business and its success.
Review your business practices. If a company wants to build trust with members of the LGBTQ community, it needs to review its policies and practices. Are they inclusive? Do they use non-gendered vocabulary? Does it offer benefits to same-sex partners and spouses? Let your customers know what steps you are taking to be LGBTQ friendly.FREE QUOTE REQUEST
Convert consumers into customers of your business
Proud partner of Pride Montreal and Pride Canada since 2018, Delisoft has helped and accompanied many important events in the beautiful province, including the preparation of a photobooth as part of the Gala des drags, the local drag and the official site of their door -word Rita Baga, an inspiration. In addition, during the Drag Race, which we recorded and broadcast live, we had the honor of working with well-known Quebec artists who support the LGBTQIA+ audience, such as Grégory Charles, Lara Fabian and Marie-Mai. Our commitment is also evident through numerous commercial Internet sites, including bars and nightclubs in the gay village, or even video montages of festive events underlined by LGBT colors at the Casino de Montréal. As a marketing agency, the services,
LGBTQIA+ marketing isn't just a trend, it's the future. If you want access to this clientele, you'll want to hire an agency that understands the nuances of this group. At Delisoft, we have engaged with more than a hundred companies like yours to increase their visibility, gain notoriety and increase their sales through our LGBTQIA+ marketing programs. Contact us today!FREE QUOTE REQUEST