CONVERT CONSUMERS INTO YOUR COMPANY'S CUSTOMER
Avoid looking for a winning recipe to reach your future customers, Delisoft already knows it! No matter what type of products or services you offer, we know the strategies that will allow you, at a lower cost, to reach the right audience and convert them into a customer.
Refrain from spending money on individuals who do not represent your target audience. Delisoft correctly identifies and targets your audience, through passive or aggressive effective advertising strategies. Age of your clients, gender, nationality, language, geographical location, interests, title, job
Delisoft is able to determine what type of marketing strategy will attract the most attention of your audience and their interests. Is it a promotion, a volume strategy, emotions, the effect of notoriety, or a feeling of prestige? Delisoft will determine how to get their attention and offer them your products and/or services. Emotions, charisma, influencer notoriety, added value, exclusivity, easy solution, testimonials, notoriety of your trademark.
The consumer's journey can be strewn with pitfalls and for him, seem an almost impossible challenge to overcome. Having already carried out more than 1500 B2C projects, Delisoft has developed its own effective strategies in order to convert your site traffic into future customers and above all, to save you time and money. Get their contact information, make quick sales, cross-sell, and more. Limited time, promotions, cross-selling, exclusivity, tailor-made offer, get contact information for a free product, samples, free quote.
Target audience: Owner of houses and buildings. Google search with roof renovation keywords.
Attention: Creation of a tailor-made algorithm, making all Quebec homeowners believe that Toitures Distinction is the professional solution closest to them. Regardless of the search, the mention of ''metal roof'' and a city will direct you to this company.
We put forward the exceptional quality of the roof, as well as its lifetime warranty, in the form of a humorous video to demonstrate how long a lifetime warranty is! To build the bond of trust, we have developed an interactive map of Quebec, with all the relocations over the years and invited customers to provide us with their contact information, in exchange for obtaining the address of a relation, in order to see in person, in addition to photos and videos. We have also produced videos that demonstrate professionalism and customer satisfaction, exposing the huge portfolio of the company's best achievements.
Conversion: Free quote in person or remotely, via software seen from the sky! Contact information request for exact portfolio addresses.
Target Audience: Pet owners, those with an interest in animals, subscribers to animal groups, animal rights activists, searches for keywords “microchip ”, “animals”, “safety”.
Attention: Demonstrate how a simple microchip could ensure the safety of their animal. Playing on emotions, love for their pet, reminding them that a tragedy could easily be avoided.
Conversion: Provide microchips in veterinary clinics, SPCAs, purebred animal breeders. Offer access to the website to demonstrate the simplicity of managing its microchip. View lost/found pets.
In order to ensure the performance of your B2B campaigns, the Delisoft team will accompany you throughout the process with a turnkey service, including the following elements:
- Accelerate your results
- Determine audiences and segment them in order to approach them differently.
- Assess your brand image from a consumer perspective
- Prospect, convert and retain your customers
- Tailor-made marketing strategies
|B2B customers||B2C customers|
|Their goal||Clients aim for return on investment (ROI), efficiency and expertise.||Customers aim for entertainment, therefore, the product must be more fun.|
|Their buying motivation||Customers are attracted by customer experience and loyalty.||Customers are driven by emotion.|
|What customers want||They want to be educated through a B2B intervention.||They also appreciate education but it is not essential to make their decision to buy.|
|Purchasing process||They prefer to work with account managers or salespeople.||They want to shop directly.|
|The people involved||Customers often need to talk to other decision makers before making a buying decision.||They are the ones who make the purchasing decision.|
|Purpose of purchase||Customers buy long-term solutions. Which could take a longer process.||Clients aim for the short term. Buy now.|